As the South African economy slipped into a ‘technical’ recession, you would be hard pressed to find someone who thinks things are about to improve. It’s going to get tougher before it gets better, most would agree.
When talking tough times, I say: We are not about to lie down and play dead!
However, I question how tough times sometimes makes us prone to hiding. Being happy with the status quo should never be ok. We should constantly be challenging ourselves. Are tough times a reason to stop being your best self? Isn’t this the time you should present the best version of yourself to the world? The authentic you, only more polished and marketable, not to merely survive, but to thrive.
A ‘disruptor’ is a term used loosely for anything that turns an idea, or an industry, on its head. Uber, Airbnb, and travel agents, are some examples. Technology is the catalyst that has spawned many disruptors, including how we ‘market’ our personal or company brand, to the world.
If you are employed, you should ask yourself, are you a linchpin within your company? As Seth Godin explains in Linchpin: Are You Indispensable?, whether you are a student, an employee, an employer or self-employed, you can position yourself as being indispensable. Indispensable meaning, being missed if you were gone.
Anyone is capable of being a linchpin.
If you are unemployed, how can you ensure you get noticed? What is it that would make you stand out from the rest? Your LinkedIn profile is a great place to showcase who you are, and what you stand for. Most recruiters and employers use LinkedIn in their hiring process. While having a decent profile is gaining popularity, unfortunately many are still not memorable. Making an extra effort, especially in these times, seems to be a no-brainer.
Take the time to make your profile authentic and memorable.
As a company, if necessity is the mother of invention, we are entering a period of plenty. Now is when companies that respond to adversity by increasing the ante, win exponentially over their meeker rivals. Investing in marketing in tough times, is how companies emerge, ‘ahead of the curve’, not only when the tide turns, but for the duration of the downturn.
Whether you are employed, unemployed, and as a company or an individual, the current economic downturn is bound to have an impact on you and your lifestyle.
Revel in the chaos by letting people know who you are and why you matter.